Sometimes, all it takes is a spark of inspiration to set a journey in motion—and that’s how SHE OFFICIEL was born.
Ruth had always envisioned an ethereal trainer, one that captured the same sense of wonder she felt when she saw the otherworldly dresses from brands like Dior and Chanel. She wanted to bring that magic to footwear—a shoe that didn’t just serve a purpose, but evoked emotion.
But no one was creating the shoes she had in mind. And for good reason—they were unconventional, difficult to produce, and pushed the boundaries of traditional design. Yet, this only fueled Ruth’s desire to create her own version of a premium trainer, made with unparalleled attention to detail.
The journey began with Ruth reaching out to suppliers across Italy, Portugal, and China, each offering a unique set of challenges and invaluable lessons. Every conversation, every attempt to communicate her vision, and every prototype created helped build the resilience and perseverance that would carry her forward.
There were moments of doubt, especially after pouring her savings into a supplier she had high hopes for, only to face setbacks. But Ruth learned to approach challenges with humility and grace, moving forward quickly and without hesitation.
Despite the hurdles with that initial supplier, she was able to produce three prototypes that closely aligned with her vision. These samples became the foundation for a collaboration with an atelier in Ukraine, where, within six months, the designs were refined and the first collection was born. This collection blended materials from SHE OFFICIEL’s studio in India, adding another layer of depth and craftsmanship (more on that in a future update).
Through it all, Ruth discovered that the fashion industry often follows trends dictated by the market, placing pressure on designers to conform. But SHE OFFICIEL is dedicated to changing that narrative. The brand’s focus is on creating what truly inspires us—designs that are original, meaningful, and reflective of our creative vision.
Taking a slow-fashion approach, SHE OFFICIEL seeks to preserve the integrity of creativity, allowing inspiration to guide us in every step. It’s not about rushing to follow trends; it’s about creating something timeless and true to the art of design.
