THE JOURNAL
One Client at a Time — That’s the Pace We Choose
At SHE OFFICIEL, we embrace slow fashion with bespoke, artisan-crafted footwear made in our Ukrainian atelier. Driven by passion for craftsmanship and design as expression—not trends—we create unique, made-to-measure trainers...
Beyond the Tariff Wars: What Footwear Looks Lik...
SHE OFFICIEL crafts exclusive made-to-measure footwear with a focus on artisan skill, intricate textures, and timeless design. Committed to slow fashion, each pair is carefully handcrafted in small batches, ensuring...
The Beauty in the Pause: How Obstacles Fueled M...
Discover how a series of creative pauses, delays, and detours helped shape SHE OFFICIEL, a luxury slow fashion brand built not in haste, but in purpose.
Being a Global Citizen: How It Shapes My Thinki...
Reflecting on her experience as a "Global Citizen," Ruth realised how living in different countries shaped both her worldview and my creativity. Through all the transitions, Ruth's creative pursuits remained...
That word, Sustainability.
I’ll be honest—I’m not a fan of the word “sustainability”. It’s become so overused, especially in fashion, that it often feels like a term used to hide behind greenwashing. While...
The Toughest Part About This Journey
One of the biggest challenges in launching my footwear brand was finding the right developer to bring my vision of high-end, artisanal shoes with intricate embroidery to life. Navigating the...
